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A usability research firm, the Catalyst Group, performed one of those amazingly geeky (and neat) eyeball tracking studies on 12 people conducting searches. The results, combined with a survey, suggest that while Bing won out in layout, design, and filtering, and drew more eyes to the top, i.e. sponsored, results, Google familiarity and relevance kept it a favorite of three-fourths of users. [via TechCrunch]

Related posts:

1. Study Suggests Eyeballs Like Bing, but Google’s Familiar [Search Engines]
2. Decide Which Search Engine You Really Prefer with Bing-Google Mashups [Search]
3. Google Launches Social Search Experiment to Search What Your Friends Are Posting [Search Engines]
4. Yahoo Will Switch to Bing Search Engine [Search]
5. Microsoft’s Bing Introduces Visual Search Feature [Search]