Each week Ross Rubin contributes Switched On, a column about consumer technology.

When Apple introduced the iPod in 2001 -- some 250 million units ago, as Steve Jobs noted -- it began with a laser-like focus on digital music. Swap out a hard drive and FireWire port for a cassette collection, and the product was clearly the reinvention of the Walkman. The first Switched On in 2004 pondered the iPod photo as a stepping stone to video. And by 2007, the iPhone and iPod touch had become capable of playing a broad array of content and would soon be able to extend their capabilities dramatically via apps.

Nonetheless, while the iPhone and iPod touch were nearly as close cousins as the 3G and non-3G flavors of the iPad, they were each rooted firmly in the existing categories of smartphones and MP3 players and positioned against products in that space. Despite its limited app support, nobody thinks of the Zune HD as a handheld tablet; it's a digital media player that competes against the iPod touch.

Continue reading Switched On: Tabula rasa

Switched On: Tabula rasa originally appeared on Engadget on Sat, 30 Jan 2010 17:15:00 EST. Please see our terms for use of feeds.

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Posted: 30 Jan, 2010 | Comments Off
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